1/ Lengthy emails are a big no-no
Emails under 50 words get 60% more replies.
2/ Don't use numbers in the subject line
Cold emails that include numbers in the subject line receive 46% fewer opens.
3/ Send more emails on Wednesday
Mid-week emails see higher reply rates than Monday, Friday & the Weekend.
4/ More than 1 question is a big no
Asking 1 question is the best. Reply rates drop as you add questions.
5/ Avoid fluff and simplify writing
In order to = to
Features = fluff
6/ Don't use Cliché constructions
Never use "Dear/Sir/Madam or "hope this email finds you well"
7/ Send simple texts
Never design emails, as they scream "Promo"
8/ Don't sell in the first email
The goal of the first email is to get a response, don't sell your product yet!
9/ Make sure you don't end up in spam
Warm up your email address and avoid spam words: free trial, investment opportunity, etc.
10/ Don't include complex words
Writing at a 3rd or 5th-grade reading level gets 67% more replies.
11/ Power of P.S.
Include a P.S. if you want to achieve 14% higher reply rates.
12/ 15 seconds only
Reading time should be limited to 0:15 seconds.
13/ Short subject line
The subject line should be 1-2 words and catch their attention.
The best subject line so far:
Their company <> Your Company
14/ Don't be too friendly! If you want to get 45% more reply rates maintain the neutral-formal tone!
Start with "Hey" instead of "Wazzup" or "I know you get tons of emails every day"
15/ Font size matters!
If you want to stand out and receive 20% more replies than usual in your cold email marketing campaign, consider increasing the font size of the body text from normal to H1.
If you are a startup founder struggling to find leads and turn them into paid customers, click here!
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