Business Growth Hacking Tools
Free AI-Powered Business Name Generator
How can you come up with a catchy business name?
Here are 10 tips on how to generate catchy business ideas:
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Alliterate: Use words that start with the same letter or sound, like "Tech Titans" or "Fitness Fanatics," to make your business name memorable.
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Use Acronyms: Create a short, snappy acronym that stands for something meaningful, such as "SaaS" for "Software as a Service."
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Rhyme: Rhyming phrases stick in people's minds, like "Snip & Sip" for a salon-café combo.
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Turn it Into a Pun: Puns add humor and cleverness, making your business name more engaging, like "Sole Mates" for a shoe store.
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Abbreviate: Shorten a long phrase into something easy to remember, like "Instacart" for "Instant Cart."
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Use Symbolism: Choose a name that symbolizes what your business stands for, like "Apple" representing simplicity and innovation.
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Personify Your Product: Give your product a personality, like "Mr. Clean" or "Angry Orchard," to make it more relatable.
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Use Descriptive Words: Pick words that describe what your business does, like "Speedy Delivery" or "Eco Cleaners."
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Play with Homophones: Use words that sound alike but have different meanings to create a fun twist, like "Write Rite" for a stationery store.
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Incorporate Local Culture: Tap into local slang, traditions, or landmarks to create a name that resonates with your target market.
How to check if the business name is a registered trademark?
Before you start using a business name, it’s crucial to verify if it is already registered as a trademark. A trademark is a recognizable sign, design, or expression that identifies products or services of a particular source from others. This protects brand identity and ensures legal ownership. Here’s a step-by-step guide to help you check if your business name is already trademarked:
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1. Conduct a Preliminary Online Search
Start with a simple online search using search engines like Google. This can give you a basic idea of whether your business name is widely used. However, an online search is not sufficient to determine if the name is trademarked legally.
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2. Search the USPTO Database
In the U.S., trademarks are registered with the United States Patent and Trademark Office (USPTO). Visit their official website and use the Trademark Electronic Search System (TESS) to check if the name or any variations of it are registered. The TESS database contains all registered trademarks and pending applications in the U.S.
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Steps to search using TESS:
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Visit the USPTO TESS website.
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Enter your business name into the search bar.
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Browse through the results and check if the name, logo, or slogan you intend to use is listed.
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3. Check Common Law Trademarks
Not all trademarks are registered with the USPTO. Some businesses might have common law rights to a name, even without official registration. Common law trademarks can be established through consistent and exclusive use of a business name in commerce. To check for common law trademarks:
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Search for the business name in local business directories, social media, and domain name databases.
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Review state trademark databases, as trademarks can be registered at the state level too. Most states have their own online databases.
4. Hire a Trademark Attorney
If you want to ensure a thorough search, it’s wise to consult with a trademark attorney. They can perform a comprehensive search, including federal, state, and common law trademarks. An attorney can also advise you on potential conflicts and help you with the registration process.
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5. International Trademark Search
If you plan to operate your business internationally, you will need to check for trademarks in other countries. The World Intellectual Property Organization (WIPO) and the European Union Intellectual Property Office (EUIPO) have databases for international trademarks. Each country typically has its own trademark registry, so ensure you check in every country where you plan to do business.
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6. Consider Trademarking Your Own Business Name
If your business name isn’t already trademarked and you want to secure exclusive rights to it, you can file for a trademark with the USPTO or the relevant trademark office in your jurisdiction. Having a registered trademark provides you with legal protection and prevents others from using your brand name.
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How to Choose a Perfect Business Name: 8 Things to Consider
Selecting the right business name is one of the most important decisions you’ll make for your brand. Your business name is the first impression you make on potential customers and plays a critical role in defining your company’s identity. Here are eight key factors to keep in mind when choosing the perfect name for your business:
1. Be Descriptive but Not Too General or Vague
Choose a name that clearly conveys what your business does, but avoid being too broad. A descriptive name should give customers a hint about your products or services, without boxing you into a specific category as your business grows. For example, "Speedy Delivery Services" is descriptive but still offers room for future expansion.
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2. Use Related Words in a Creative Way
Get creative with related words to differentiate your business from competitors. Play around with word combinations, metaphors, or unexpected phrases to create a unique identity. Instead of sticking to basic words, think of inventive combinations or even coined words that suggest your brand's essence.
3. Keep It Simple
Simplicity is key when it comes to business names. A short, easy-to-pronounce, and easy-to-remember name will resonate better with customers. Avoid complex spellings or long-winded names, as they can be hard to recall and search for online. Think of brands like Apple, Nike, and Uber—simple, yet powerful.
4. Don’t Copy Your Competitors
It can be tempting to borrow elements from successful businesses, but copying competitor names is a mistake. You want to stand out, not blend in. Choose something that reflects your business’s unique value and voice. Additionally, mimicking competitor names can lead to legal complications.
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5. Avoid Using Your Own Name
While some business owners opt for using their own name, it’s not always the best strategy—especially if you plan to scale or sell the business in the future. A personal name may limit your brand’s reach and make it harder for customers to associate it with your products or services. Think beyond yourself and focus on what the business represents.
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6. Choose a Name That’s Scalable
Your business name should grow with you. Pick a name that allows room for expansion into new products, services, or markets. For example, if you start as a local bakery, avoid naming your business "Downtown Cupcakes" if you plan to expand to other locations or offer more than just cupcakes.
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7. Make Sure You Have a Related Domain
In today’s digital world, securing a domain name that matches your business name is essential. Before you finalize your business name, check if the domain is available. Ideally, you want a .com domain, as it’s the most widely recognized, but other domain extensions like .net or .co could also work. You can use domain checkers like GoDaddy or Namecheap to verify availability.
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8. Think About SEO and Social Media Handles
Your business name will play a role in how easily customers can find you online. Consider SEO (Search Engine Optimization) when selecting a name—using keywords relevant to your business can help with search engine rankings. Additionally, check if the name is available across social media platforms. Consistent branding across your website and social media channels helps customers find and follow you easily.
Here are five of the most expensive business names
1. CarInsurance.com – $49.7 million
CarInsurance.com holds the record for the most expensive domain sale in history. It was purchased by QuinStreet, a digital marketing company, in 2010. The value of this name lies in its directness and SEO potential. Car insurance is a competitive industry, and owning a highly searchable domain like this gives the company a major edge in online traffic and leads. The domain instantly communicates the service offered, making it valuable in terms of customer acquisition.
2. Insurance.com – $35.6 million
Another major sale in the insurance sector, Insurance.com was sold in 2010 to QuinStreet as well. The domain is highly valuable due to its simplicity and broad reach. By acquiring this domain, QuinStreet ensured dominance in the search rankings for one of the most searched terms related to insurance products. This acquisition helped QuinStreet solidify its position as a key player in the insurance industry, allowing them to market multiple types of insurance under one powerful domain name.
3. VacationRentals.com – $35 million
HomeAway (now part of Vrbo) bought VacationRentals.com for a staggering $35 million in 2007. Interestingly, the founder of HomeAway, Brian Sharples, admitted that he made the purchase to prevent his competitor, Expedia, from acquiring it. At the time, the vacation rental market was booming, and owning this prime domain name ensured that HomeAway would attract organic traffic from people searching for vacation rentals online. The move helped HomeAway establish dominance in the vacation rental market.
4. PrivateJet.com – $30.18 million
In 2012, Nations Luxury Transportation, LLC, bought the domain PrivateJet.com. The high price reflects the exclusivity and luxury associated with private jet charters, a multi-billion-dollar industry. By owning this name, the company could target high-net-worth individuals searching for private jet services. The domain’s straightforwardness and association with a luxurious lifestyle contributed to its massive valuation.
5. Voice.com – $30 million
In 2019, blockchain company Block.one purchased Voice.com for $30 million. Block.one was launching a social media platform called "Voice" and wanted a simple, brandable name that would stand out in the competitive tech landscape. The purchase of Voice.com was not just a domain acquisition but a branding move, as the company aimed to build trust and recognition in the blockchain space. The name is short, memorable, and instantly recognizable, making it a strategic asset for Block.one’s brand.
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